If your company offers service as a painter then you may be experiencing the same challenge that any painters Pittsburgh company has. Growing and hiring employees to satisfy your customers during peak seasons are some of the major challenges that painting companies face when running their business.
Offer Great Service
This may seem obvious, but the better the service that you provide the more your customers will recommend it to their friends and associates and the better your company can thrive over the long term. The better the service the quicker you grow.
Try External Marketing
Market in a number of ways. Using social media, advertise locally and online, and set up ads in a variety of different magazines and other sites. The more you market the quicker different potential customers will hear of you and the better you can expand your small painting company. Offer discounts during non-peak seasons to further grow and expand when customers might otherwise not be looking to paint.
Link up with a Local Hardware Store
Work with a place that you can refer business back and forth to. Small hardware stores are a great place to turn to in order to get referrals for your small painting company. Try to make it mutually beneficial by buying your paint and supplies from them and give them an incentive to refer you business on a regular basis.
Outsource a Second Crew for Peak Season
Painters are in demand during the summer season but often are not greatly in demand during the rest of the year. Hire a second crew of painters to help with this peak season but make sure that they are part time and don’t contribute to your overhead and leave you financially strapped. This peak level should offer you savings that you can use to have your painting company grow.