If you’re a paint contractor then you know how difficult it can be to land clients for services like exterior painting. So we’re gonna give you some tips on things you can do right now to up your painter marketing game and fatten your wallet.
First, you need a website. Why? Because most people use their cellphones to find paint contractors. And what do you suppose they want to see? That’s right. Your website.
So what if you don’t know jack about building a website? No worries. If you have the funds you can pay to have a website built for as low as a few hundred dollars. Or, if you’re a little tech savy Youtube is your friend. You can learn how to set up a website start to finish in under an hour using things like managed hosting and wordpress content management. Not too hard. I figured it out and I don’t know jack about computers. You could just hire a college student to make you one for pennies on the dollar. Bottom line. Make sure you have a website.
Next, we need to get visitors to your website. There’s a lot of ways you can do this. If you have the funds you can always setup an Adwords campaign with Google. Their reps can walk you through getting your ads up and running in no time. If you’re short on cash you can learn about SEO. That stands for search engine optimization. The basics of SEO is to optimize your website for keywords like “painters in Pittsburgh PA” and then get people to link to your site with those keywords. Those details are beyond the scope of this article but I will tell you that it’s all about content and backlinks. The more you have, the higher you rank in search engines and then the more visitors you will have to your website.
Well there’s two marketing tips to take your paint contracting to the next level. Stay tuned for more great tips on small business marketing!